Imagine
- a car sale person promised free car wash/repair for his customers. He gets the commission and the company pays for the service cost with no limit. Imagine other salespersons start doing the same.
- a car salesperson who's not familiar with the cars he sells. Promised his customers he will get the company to 'resolve' customers' problems when the customers have some questions about the cars because they are misinformed and have unrealistic expectations about the product.
- the very same salesperson leaves the company and leaves all the mess he created to the company. The false promises, the increase in service cost, the credibility we lost.
'doing whatever to get the sale' is a positive mindset for a salesperson when he/his manager has a clear understanding of the company's products & processes.
It could also be a dangerous mindset if the operational cost isn't been acknowledged and considered.
Net revenue is what nurtures a business, especially for private own companies. Management from both the operational and sales teams can communicate more and help their business to stay profitable in a sustainable way.
